Overview of Hawk Tuah Girl Meme Coin
We live in a crazy world where memes become financial instruments. Take, for instance, the popular internet persona who was raised in 2024 – Hailey Welch a.k.a. “Hawk Tuah Girl”. One day you comment on your sexual life, and the next day you have a celebrity podcast and multi-billion advertisement deals. Surely, what comes quickly may go down even quicker. Especially if you, as a new celebrity star, decide to become a financial advisor. Yes, you got it. Hawk Tuah Girl launched a meme coin called $HAWK. And, yeah, it failed a lot after a very short peak. But let’s try to figure out what happened with the Hawk Tuah Girl meme coin during a few tough months after its launch.
Released in December of 2024 within the Solana blockchain, this token jumped along with the hype around Welch’s recent fame, gaining thousands of investors interested in hopping on the next big meme coin wave.
Social media hype fueled $Hawk rocketing to the top. In less than 30 minutes after launch, its market cap became $ 500 million and the token price spiked 900% – up to $ 0.00004028. As of mid-January 2025, the Hawk Tuah Girl meme coin price remains within this cap. Traders poured into decentralized exchanges like insane because they hoped to get a quick profit, but the merciless CoinMarketCap doesn’t lie.
But, as it usually happens, $HAWK collapsed even faster and harder than it rose. The coin dropped down within minutes, taking millions of dollars away from the investor funds. Many traders were furious after the coin’s market cap plunged to $ 60 million from $ 500 million in a few minutes. There was no time to speculate or spread. That is why the community blamed Welch and her crypto-partners in a classic fraud scheme of pump and dump. Only a small part of gamers put the blame on opportunistic traders dumping their holdings for profit.
Let’s try to trace down this story from the very beginning to figure out what happened.
Who Is the Founder of Meme Coin and “Hawk Tuah Girl” Haliey Welch?
In June 2024 Hailey Welch, the already infamous “Hawk Tuah Girl” went viral overnight, she became the new internet sensation. During a street interview, she mimed making a sound like someone spitting on a male penis and shouted “Hawk Tuah” during this process. When this video was posted online, it immediately went viral.
Welch, 22, from Belfast, Tennessee, was raised to Internet stardom at the age of 22 years old. She instantly gained millions of followers on TikTok, Instagram, and Twitter. She also successfully launched a merchandise line and a celebrity-driven podcast called “Talk Tuah”. In September, Chloe Fineman impersonated her during a Saturday Night Live sketch. To cut a long story short, she became Famous with a huge “F”. Rolling Stone praised her for her unfiltered, small-town humor, even as some compared her to Gen Z Dolly Parton. Can you believe it?
Welch, an aspiring musician, hadn’t previously used social media before fame because she was prioritizing mental health. But when she did return to her online presence, imposters were using her name to launch fake meme coins. In return, she announced the official Hawk Tuah token, $HAWK. Hawk Tuah Girl launched a meme coin on December 4, 2024, with the purpose of “ bringing her community together”.
Unfortunately, in this case, the launch became one of crypto’s biggest disasters, the coin’s price spiked, and then crashed in a few minutes. It began out as an effort to boost the success of her viral persona, but soon went from a money-making quest to a total wreck that left investors with nothing and Welch caught in the crossfire.
You can get more details about the phenomenon of Hawk Tuah Girl from this review by Variety.
Hawk Tuah Girl Meme Coin Scam and Fraud Allegations
The Hawk Tuah Girl meme coin immediately caused excitement followed by massive outrage when the token’s price collapsed quickly after trading began. The market cap dropped from almost $ 500 million down to $ 41.7 million until finally stabilized at $ 51 million. But investors watched with horror anyway. It was one of the extreme crashes in the history of meme coins. There was a 90% drop in under 20 minutes with plenty of accusations of fraud.
Soon, accusations of a “rug pull” — a crypto scam where developers hype up tokens like the Hawk Tuah Girl meme coin, pump its value and then dump on their holdings, leaving retail investors with worthless tokens — flooded the crypto community. That is why angry traders took to social media to demand answers from Hailey Welch and her team. Others swore they’d lost their life savings as well as threatened to take legal action saying the coin wasn’t something real from the very beginning.
Even some blockchain analysts found that one wallet acquired 17.5% of the total supply. Eventually, this wallet dumped its holdings, cashing out millions of dollars in profits while other investors took huge losses. There were suspicions that insiders had rigged the market for this transaction.
So typically – check the Hawk Tuah Girl meme coin Reddit discussion and you will understand better the nuances of this scheme. There is even a detailed review from Asmongold.
How Did Hailey Welch Respond?
While the investors were asking questions and waiting for any feedback from the team behind $HAWK, “Hawk Tuah Girl” herself has been silent for 2 weeks after the collapse of her official meme coin. Welch spoke up when investors fumed, lawsuits began to pile up, and she finally broke her silence with a statement on X (former Twitter).
She left a simple message on her Twitter account about talking to the fans and lawyers to “find the truth and hold the responsible accountable”. She also asked investors who’d been impacted to reach out to Burwick Law, a firm that was already wading through $HAWK’s collapse lawsuits.
Also, Welch denied any wrongdoing from the start, saying she and her team did not sell any tokens prior to or after the launch. In an X Spaces livestream on the day of the crash, she attempted to address the growing scandal, stating: “We’ve never sold one token on the team. We did all we could to prevent snipers from manipulating the price”.
Surely, such modest and common feedback could not bring the investors’ skepticism down. Outrage grew as the team behind overHere Ltd, the Web 3 platform that launched the project, was sued by a New York federal court. All the founders and promoters – Clinton So, Alex Schultz, and the Tuah the Moon Foundation members – will have to face the charges very soon.
However, the Welch name wasn’t even being named in the lawsuit. According to the lawsuit’s details, investors were duped into believing $HAWK based on Welch’s association without knowing that the project did not have any financial support or security compliance from Hailey or her representatives.
Welch became embroiled in controversy and the billionaire investor Mark Cuban decided to rescue her reputation. According to Cuban, some people around Welch had misled her and he suggested she was speaking to support this project without fully understanding how it works.
Despite this statement, the damage to Welch’s reputation may be irreversible, especially when she has promised to help all the affected investors.
Crypto Community’s Reaction to Hawk Tuah Girl Meme Coin
The collapse of $HAWK of meme coin of Hawk Tuah Girl sent shock waves through the crypto world. For example, Joe Rogan wasn’t holding back when it came to criticism. On a recent episode of The Joe Rogan Experience, he mocked those people who had invested heavily in the Hawk Tuah Girl meme coin:
“At that time one guy invested a million dollars. In the Hawk Tuah Girl? Imagine this. That’s a sound investment, yeah. Seems like a good place to put my nest egg.”
But Rogan also speculated that Welch has been used as a marketing tool instead of being an active participant in the alleged scheme. “I mean … it was probably some people she got invested in and she didn’t understand all that stuff. She’s only 22 or something. Probably the partners went with her. They pump and dump on her and then she’s got to hold the bill because nobody knows who they are.”
His commentary stirred a broader sentiment within the crypto community – was Welch a complicity or naïveté?
Crypto sleuths like Coffeezilla, ZachXBT, and others got to work beyond Rogan’s podcast trying to get to the bottom of this case. Coffeezilla, infamous for ferreting out crypto scams, accused one of the Hawk Tuah teammates of piling on the fool for a classic pump-and-dump, targeting the younger fans with no crypto experience.
Another well-known crypto investigator, ZachXBT, noted that warnings were given before it even launched. He also shared the images of posts that encouraged people not to buy $HAWK, as they can be a cash grab.
Just check the video by penguinz0 where he explains all the deserved backlash from the community.
Welch quickly felt betrayed by many retail investors drawn in by his celebrity status. Some lost thousands, with one social media user posting – “I am a huge fan of Hawk Tuah, but you took my life savings. In fact, you were so excited about it that I bought the coin with my kids’ college fund”.
The $HAWK situation is a hard lesson that shows the risks of investing in meme coins. Such coins are not only highly volatile, they are not established cryptocurrencies backed up by some products or funds. They are fueled only by hype. Yes, there are exceptions like Dogecoin, but all of us know why this meme coin became successful. And before making an investment in a new meme coin, remember that value should always go before the instant hype!
Frequently Asked Questions
What is the Hawk Tuah meme coin?
The full name is $HAWK, inspired by Hailey Welch’s meme (“Hawk Tuah Girl”) and launched on December 4, 2024. Welch’s fame boosted the Hawk Tuah Girl meme coin quickly after the token debuted on the Solana blockchain. But after a short rise, the coin quickly lost almost all its price value.
Which coin can be identified as a meme coin?
From time to time, the Internet culture, jokes, and viral trends give birth to a meme coin. Unlike Bitcoin or Ethereum, meme coins are mostly driven by social media hype and rarely ever have real value. Dogecoin (DOGE), Shiba Inu token (SHIB), Hoppy Coin, and Pepecoin (PEPE) are the most well-known examples. $HAWK was a meme coin based on the viral “Hawk Tuah” trend that is yet to launch and has already collapsed, raising questions over crypto scams.
How much did Hawk Tuah Girl make from meme coin?
Hailey Welch, better known as the ‘Hawk Tuah Girl’, launched $HAWK, her meme coin, on December 4, 2024. Within minutes, the token rocketed to a $500 million market cap before plunging in 20 minutes to $60 million and leaving investors to take huge losses. Her most devoted fans were mostly affected by this fraud but she seemed to gain more than all of them collected.
Some analytics and reports suggest that she made $ 50 million before the collapse of $HAWK, sparking fraud accusations and a legal investigation. She denied any “wrongdoing”, but this won’t go easily or unnoticed since the Hawk Tuah Girl meme coin became one of the biggest crypto scandals of 2024. This situation demonstrated once again that celebrity-driven tokens are dangerous for any kind of investment.
Conclusion
So, ladies and gentlemen, we have the typical example of a very hype-driven meme coin with the speculation around it. $HAWK was launched on December 4, 2024, reached a $500 million market cap and crashed in less than 30 minutes leaving investors broke. The Senay team will continue to track down the situation around this meme coin and will post more interesting content for crypto investors and traders. Make sure to follow us!